RM / Y-3
RM / Y-3
FILM ±
FILM ±
RM / Y-3
RM / Y-3
REAL MADRID + Y-3
120th Anniversary Campaign:
A collaboration between two iconic brands transforms the classic white Real Madrid home shirt into the black of Yohji Yamamoto. The concept centers on an otherworldly Japanese ceremony, blending football with fashion. Inspired by Japanese gardens and the philosophy of wabi-sabi.
CREATIVE DIRECTION
GRAPHIC IDENTITY
Y-3
REAL MADRID
FLORIAN JOHAN
film by.
photograph by.
CARLES CARABI
set by.
STUDIO AUGMENTA
music by.
JOSEPH BELL
agency.
THE MIDNIGHT CLUB