SMITH & SINCLAIR
Brand Identity:
Brand identity for SMITH & SINCLAIR, an alcoholic confectionery brand, inspired by the molecular structures of various spirits. This concept incorporated elements of molecular patterns to evoke a sense of fun complexity to the packaging and printed materials.
CREATIVE DIRECTION
BRAND IDENTITY
LOGO DESIGN
PACKAGING DESIGN
SMITH &
SINCLAIR
JAMES RUTH
direction by.
imagery by.
FELIX STEINDL
design by.
DIEGO ULRICH
grade by.
LUX
agency.
BEYOND EXACT