TEN
Collection campaign:

Campaign stills showcasing the hand-made knitted Aran jumpers by TEN, each one crafted by grandmothers in Donegal. The stills took place in Glenveagh National Park, Donegal, capturing the rural essence of the wool and the traditional weaving techniques. The concept aimed to highlight the connection between the natural beauty of the landscape and the artisanal craftsmanship of the jumpers.

CREATIVE DIRECTION
ART DIRECTION