LONDON 2012 adidas
Borough campaign:
Fashion print for the LONDON 2012 borough pack. The main concept of the design was to be modern and edgy to reflect the urban flair of the city's youth culture through type.
CREATIVE DIRECTION
FASHION PRINT
adidas
LONDON 2012
JAMES RUTH
fashion print by.
type by.
JAMES RUTH
direction by.
EDEL TUCKER
produced by.
LAURA MILLROSS
agency.
ADIDAS