TWENTY-FOUR FIFTEEN
Brand Identity:

Brand identity of 2415 — TWENTY-FOUR FIFTEEN a distinguished fashion label celebrated for its dynamic apparel that shifts colour through mobile phone control. The logo concept using numerals with precise total letter widths, to reflect the forward-thinking ethos of the brand.

CREATIVE DIRECTION
BRAND IDENTITY
FASHION PRINT

LOGO DESIGN
APP DESIGN

TWENTY-FOUR
FIFTEEN

JAMES RUTH

direction by.

photograph by.

JACOB HODGKINSON

design by.

BEYONDEXACT

grade by.

REPRESENT

client.

XO STUDIO