adidas PREDATOR
Stella McCartney:

Campaign launch stills for the VEGAN PREDATOR by Stella McCartney, drawing inspiration from Roald Dahl's whimsical world of Willy Wonka. The set, crafted entirely from vegan cakes and fruit salads, echoes the ethical ethos of the collection while adding a playful touch to McCartney's commitment to cruelty-free fashion.

CREATIVE DIRECTION
SET DESIGN