adidas ZX
Global campaign:

Global launch of the new ZX by adidas, the concept revolved around a square grid system featured in the box design, creating a unique ZX grid room. This idea presented the ZX room in 360 degrees, where the laws of physics, time, and space were defied, offering viewers an new perspective of ZX for the now. Client: adidas — Creative direction by moi — Photos by TakeMorePhotos — Grade by Jonny Tully