Y-3 x Real Madrid:
Creative Direction

My creative direction concept was aimed to capture the essence of the Y-3 x RM partnership by celebrating the collision and unification of disparate cultures through a progressive, original love ceremony. Without the need of a football. Inspired by the aesthetic of japanese gardens and the art of ceromony. A romantic new-world lens on partnerships - with a sharp, distinctive vision, designed to deeply resonate with Generation-Z. Client: adidas Y-3 + Real Madrid — Director Florian Johan — Creative direction by moi — Agency TMC — Photography Carles Carabi + Josh Greet — Music by Ear Studios.